How Website Design Can Improve Conversions

An improved user experience keeps your website visitors on your pages longer more likely to engage with your content and more likely to make a conversion.

To learn more about user experience, please read this article:

One of the best ways to increase your conversions is to make your website look more trustworthy. If you can make your website visitors feel safe and comfortable you stand a much better chance getting return traffic.

A well-thought-out website design can help you build this trustworthiness.

One simple way to build trust on your website is with testimonials and reviews. There are several tools and plugins that can put reviews on your website.

Or you could simply create a page and copy your testimonials from Google Facebook or Yelp onto your testimonial page. Having reviews and testimonials on your website is the simplest way to increase conversions.

Take advantage of video

One of the reasons why video is so popular is because humans can view other humans it creates a personal connection. To increase conversions on your sales page, why not embed a video?

That way if someone is thinking of making a purchase and you have a video on that same page explaining why they should make the purpose it will only strengthen your argument.

Just make sure not to have any auto play videos. Everybody hates autoplay videos. If you have an video set to autoplay, that is a great way to get people to leave your website immediately.

Custom typography

Custom typography is great to incorporate into your web design. you’ll need to pick a new font if you want to stand out. Times New Roman, Ariel, and any of the other standard fonts in Microsoft Word are boring.

Think like Coca-Cola. Everybody knows that cursive font. try to find a font that fits the creativity of your brand. And it will help you stand out in a crowded market.


Consider testing out different colors on your call-to-action buttons. Test a red against a yellow or a blue against an orange, and see if that increases your conversions.

Did you know that red and green are the colors that people with color blindness struggle with the most? That is why you want to take the extra step to test the colors of your call-to-action buttons.

Trust symbols

Trust symbols are a great way to increase conversions.

What are trust symbols? You could think of them like badges.

Think about pay pals certification logo OR the logo of the BBB or a logo that says your website is secure. all these are designed to create trust in the user experience. It is especially good to have these badges right near the checkout buttons.

Pearl web design has been using trust symbols on every one of their Ecommerce websites for years.


Chatbots are a newer tool that has been designed to increase conversions. People want answers immediately.

If they can use a chatbot in finder answer within a matter of seconds, they are more likely to buy from you. chatbots are great for people who are on the fence, get their question answered, and then have the confidence to buy from you.

Heading and Sub Text

How often do you use headings? Heading tags, also known as h tags, are a great way to grab your readers attention. H tags and subtext break up the blocks of text to make it easier to read.

Often a website visitor won’t even read your content. They will just skim over it. And what they catch is the information in the heading tags and in the subtext. Make sure that you are taking advantage of these in your design.

A/B Testing

Every designer knows that they should be testing. How can you know if something works if you don’t test it? How can you know if something is the best if you don’t test it?

By continually A / B testing you can make small improvements in the overall conversions on your website. During testing, make sure you only change one element at a time.

Optimizely is a simple and easy tool to help you split test. You can learn more about it here:

That way you can easily track the results. Make sure you test for a meaningful. Of time, usually several weeks or a month is long enough. That way you will have gathered enough data to know that you are making the correct decision, before you make major changes to your layout.

Eye for Accessibility

Accessibility is only becoming more important in web design. There are a ton of different things you have to do to make a website accessible. But if you are only going to do one thing, make sure every image has a proper alt tag.

An Alt tag, or alternative text tag, is meant to describe what is going on in the image. Make sure you take the extra step to go in and fill out this information on every image. It will help to make your website more accessible.…

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Helping You Take Your Business Website to the Next Level

Your website serves as the storefront of your business. This is the first place where your customers and clients go every time they need a product or service just like yours. This is among the many reasons why it is important to find the most reliable company that will help you ensure that your business will stand out from the rest. It is where 368 web design Durham Region comes in. 

What is 368 Durham?

368 Durham is the leading name trusted by businesses of all sizes when it comes to building responsive online applications. The agency assesses your needs first and responds with the right solutions which will make a big difference in your own company. Having part of the industry for many years, they see to it that they provide only the most updated technical solutions delivered to their clients in the timeliest, most reliable and most professional manner. 

368 Durham Services

368 Durham is committed to offering top of the line services which will suit the specific requirements of every business:

Website design – The number one specialty of 368 Durham is the creation of unique websites for equally unique businesses. The company has the ability to handle projects ranging from the simplest brochure websites to the most massive scaling eCommerce platforms. 

Mobile-friendly design – The company is also known for its expertise in responsive and mobile friendly website designs. The responsive website design is an exceptional approach for web design with the purpose of crafting websites to offer optimal interaction and viewing experience on all types of devices. 

eCommerce development – Another service that 368 Durham takes pride of is its eCommerce development solutions. They built systems that dynamically change prices, integrate payment systems online, thousands of updated products regularly, membership and subscription systems, home delivery systems, and so much more.

What Makes 368 Durham Different from Others?

Since the year 2011, 368 Durham offered incomparable website design services to hundreds of clients. All of them are satisfied and happy to work with the company. That is the reason why there’s no doubt that their clients highly recommend them to others who require website design solutions, regardless of the niche you’re in or what kind of business you are running. 

There are various things that make 368 Durham unique. One of these is that they are always updated with the latest trends and technology to provide services that aren’t only guaranteed to deliver results, but also help their clients make their business grow in no time. With a team of highly experienced and qualified professionals, you can be assured that 368 Durham is a perfect fit for your needs on website design and e-commerce development solutions.


Many people have already witnessed how amazing 368 Durham in delivering website design services. If you want to make most of your hard earned money, always invest in a company like 368 Durham because it knows how to pay importance to your value and can do the job well, no matter what your requirements are.

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